Preserving the authenticity of this iconic address, the JW Marriott Cannes is inspired by the magic that built its renown. On six floors, the 262 rooms, including about 50 suites, pay tribute to the hotel’s cinematographic heritage in portraits of celebrities, immersing guests in the glamour of the Cannes Film Festival. Brigitte Bardot, Catherine Deneuve and Jean-Paul Belmondo above the bed heads, with leather embellishing the walls for a very effective touch of ‘‘couture’’. The hotel’s deep fondness for the Côte d’Azur is also visible in the choice of azure-blue carpets recalling Mediterranean waves. Bathed in daylight thanks to large windows, the rooms combine modern comfort with panoramic views of the town and sea. Immaculate in Calacatta marble from floors to walls, the bathrooms offer decidedly contemporary design.